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All the Content That's Fit to Publish
All the Content That's Fit to Publish
Founders and marketers alike report a curious calamity: they are spending thousands of dollars on marketing every month and have little to show for it. Despite trying all the tried and true best practices, they can’t seem to justify the cost of their spend.
While agencies and freelancers claim that marketing “takes time” and “works in the long run,” these same businesses find they are soon running out of time and have nowhere to turn. Continued on Page 2.
After years of investigating the curious case of ineffective marketing, a culprit has been found: outdated marketing tactics based on feelings and output, and not strategic outcomes.
It seems these dastardly agencies and freelancers were keeping the secret to themselves while peddling their services with false promises of riches attached.
Fortunately, a cure has been discovered: Take a strategic approach to your marketing and content.
Rather than create content and hope that marketing will eventually work, successful companies find that a strategic approach that aligns with their business goals leads to a much higher chance of getting a return on their marketing investment. Continued on Page 3.
Josh Cruz, CTO of SEPira(k), a retirement planning platform for solopreneurs has firsthand experience with the kind of strategy marketing that Centori can provide.
Like many other founders, Josh and his team tried working with marketing agencies that promised the world, but always seemed to delay on bringing results in.
Here’s what Josh has to say:
“We've worked with expensive agencies before that left us wanting. After three hours with Tyler and Centori we feel more authentically us than ever before in our content.”
You too, can see the power of a strategic approach to marketing. Call now for a free consultation.
"Tyler invested time to understand our product, gave us valuable guidance and support so we could figure out why the competition was eating our lunch and what to do about it."
-Gojko, Narakeet
“Centori built out an amazing and in-depth roadmap for the next year to increase the effectiveness of our SEO. I highly encourage you to work with them!”
-Jason, Keystone Bank
"I received incredible value from Tyler on SEO, content creation, content distribution, analytics, blogging, keyword selection, subject selection, etc. 10/10 would recommend."
-Victor, MakeSales
See the power of a strategic approach to marketing in action.
Tyler Scionti | Founder of Centori
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Don’t get me wrong, I’ve worked in and around marketing since I built my first WordPress site over a decade ago (and spent six years at HubSpot).
But I’ve never formally worked in a marketing department — or another agency, for that matter.
So how is that a superpower?
I didn’t learn to “do marketing” the way that most people “do marketing.” I learned to market based on what works and the strategic principles I picked up through my career.
What comes to mind when I say “marketing”?
Is it blog posts? A weekly newsletter? Thousands wasted — I mean, spent — on Google ads?
How about agencies that are slow to respond and share data behind all the hard work you pay for, but quick to renew an annual contract?
It’s not that blogs, emails, and white papers are bad things. They’re good things. But I find many marketers confuse these marketing activities with the goal.
Let’s be clear, the goal is qualified leads and customers
It’s true, I never worked in a marketing department.
But I’ve driven millions of visitors to websites, and generated hundreds of thousands in revenue. And it’s all through a strategic approach to content and marketing.
Rather than blog and hope it works, I work with companies to start with the customer and work backwards.
This results in content that supports your customer throughout their buying journey, and attracts, educates, and converts website visitors into qualified leads for your business.
My approach to marketing is simple: create content that has a purpose other than to exist
I’ll work with you to build a content strategy designed to make you stand out and be heard in a sea of noise.
Together, we’ll build a 6-12 month content roadmap, and I’ll either guide you and your team through implementing it or write all the content for you.
And yes, I write blogs, emails, landing pages, lead magnets, carrier pigeon notes, and more, but I guarantee that each piece of content has a purpose and does its job.
That job?
Getting you noticed and bringing qualified leads to your door.
Break out of the monotony of bad marketing
If, like me, you’re tired of outdated approaches to marketing that blend in, drive little traffic to your website, and don’t convert, then let’s chat.
We’ll discuss your business and your goals, and see how a strategic approach to marketing can help.
Best,
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Spice up your life (and marketing) Marketer with experience helping scale fast-growing brands seeking founders bored with outdated approaches to marketing. Looking to turn your traffic into qualified leads? Call me.
If you like Pina Coladas... And being able to take a vacation because you know you someone is working hard to market your business (and finally bring results in) then we’re the people for you. Call me.
You stopped by my website and for the moment when our eyes met everything seemed possible. I saw strategy sessions, content being published, and a smile on your face as I shared the results. Alas, I never got your name or number. Call me.
Tired of boring content strategies and ineffective checklists?
We were too. That's why we think about growth for our clients a bit differently than most marketers would. At the heart of every content strategy we build lies the growth framework we developed to scale companies to 7-figures.
And you can get that same framework by filling out the form to the right.
