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All the Content That's Fit to Publish
All the Content That's Fit to Publish
The secret strategic framework will be yours to follow.
You'll build a customer-centered revenue-focused strategy that attracts, educates, and converts readers into customers.
We'll guide you to construct this strategy in our first month together, then help you implement it over the following five months of the sprint.
After building a strategy, we’ll guide you every step of the way to implement it and reach your goals. What does this actually look like?
We’ll meet monthly to gauge progress, answer questions, and review recommendations for how to improve and ensure you stay on track to reach your goals. In-between sessions, we’ll review your progress and periodically
make suggestions on what to focus on. You can send us content that you plan to publish for review, where we will provide guidance on SEO and CRO.
You can also chat with us over Slack and email in-between sessions any time a question comes up.
Interested? Schedule a call.
Tyler Scionti | Founder of Centori
Want to know the secret to “strategy?”
Strategy is nothing more than a coordinated set of decisions designed to win.
That’s the definition I learned at HubSpot, and it stuck with me ever since.
So what are those decisions? Let me walk you through them.
1. Set a goal
What is the strategic outcome you wish to achieve? “More traffic” or “better leads” are not goals. Be specific. Do you want to increase revenue by 50% in the next 12 months?
2. Define your ideal customer
Once a goal is determined, who will you reach to meet that goal?
An ideal customer is not a two-dimensional list of adjectives. Really dig into who your best-fit customers are, along with their goals, pain points, and triggers.
In other words, what makes them buy products like yours?
3. Map out the buyer’s journey
Next, we must chart the course your ideal customer takes as they search for a solution to their problems and make a buying decision.
We’ve worked with clients to run surveys, interview their customers, conduct keyword and market research... whatever it takes to accurately map the sequence of steps their customers take to make a purchase.
4. Create content that uniquely serves your customer
Once we know the journey, we can then put you on the map by creating content that meets your ideal buyer at every point of their journey.
Tangibly, this looks like a sequence of content created at every buying stage along with assets to convert them and turn them into a lead that can be nurtured.
We take a product-led approach to content by treating each piece of content as a feature of your website that has two jobs:
How do we know how effective this content is? That's where the final step comes in.
5. Measure and optimize
Even seasoned marketing veterans struggle with this. If we can’t measure your progress against your goal then all this work is for naught.
How do we measure?
Simple.
Go back to the goal and work backwards. How is the content we create moving us closer toward the goal? Which content performs best?
Marketing is treated as a black box, but I hope you can see that a strategic framework such as this treats it more like a science.
Best,
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"Tyler invested time to understand our product, gave us valuable guidance and support so we could figure out why the competition was eating our lunch and what to do about it."
-Gojko, Narakeet
“Centori built out an amazing and in-depth roadmap for the next year to increase the effectiveness of our SEO. I highly encourage you to work with them!”
-Jason, Keystone Bank
"I received incredible value from Tyler on SEO, content creation, content distribution, analytics, blogging, keyword selection, subject selection, etc. 10/10 would recommend."
-Victor, MakeSales
Tired of boring content strategies and ineffective checklists?
We were too. That's why we think about growth for our clients a bit differently than most marketers would. At the heart of every content strategy we build lies the growth framework we developed to scale companies to 7-figures.
And you can get that same framework by filling out the form to the right.
