Well, it's the Boston Athaeneum; but it's where I work when I get out of the house.
When I'm not hailing a cab in London, enjoying a caffè latte by the Seine, or working on a short story, I'm evangelizing a scientific and strategic approach to marketing.
Many people treat marketing like a black box or a wishing well.
But by being strategic, I find you can get repeatable results from your website and content. I've brought these results for real estate investment firms, lab software companies, and almost anything in-between.
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