Search engine optimization (SEO)initially appears to be a confusing art form. How exactly does my businessstand out amidst a crowded Internet landscape? However, SEO does not have to becomplicated when you have the right approach.
There are many resources that detail how to best craft your SEO strategy from books to website articles to online courses but instead of spending an excessive amount of time reading everything out there, consider altering your approach to focus on doing a few things well.
While publishing one blog post per dayis ambitious, a far more attainable goal, without becoming overwhelmed, is tofocus on publishing two blog posts per week. The more your voice is heard, thegreater the chance that people will visit your site. However, make sure thatyour blog posts are carefully selected as constitutive of your overallmarketing strategy. Quality supersedes quantity.
In addition to two blog posts per week,another technique you could implement periodically is guest blogging. Guestblogging provides exposure to a much wider audience and can provide numerousbenefits including strengthening brand awareness, building your personal brandand generating leads. The second approach will illustrate how to do thisspecific step.
If an essential component of your contentmarketing strategy is guest blogging, there are several ways to start.
One of these ways is inherently linkedto altering your SEO approach. Make sure to network with other businessesrelated to your field of focus. If you are focused on a specific industry,think of the bigger picture to figure out who to connect with to reach acrossdifferent areas of your business.
Your interaction with key influencerscould be through networking. Afterwards, further interactions could come in theform of guest blogging. By cross-promoting each other, more people will find analternative route to get to your website.
After implementing the previous twosteps, remember to optimize your time each week. Spending time analyzing yourwebsite data with Google Analytics or a similar platform, coupled with usingthat data to optimize your website will enable your website’s SEO to stand outmore prominently. For example, through Google Analytics you may notice one pageon your website draws more attention. One way to optimize your website would beto use this data to craft similar pages in other parts of your website.
Analytics may indicate your website’s loadingtimes are lagging. Correcting this issue will allow you to increase thevisitors to your website.
These three tips represent initial stepsto take in tackling the seemingly daunting challenge that SEO poses. Byfollowing these tips, you will start to see an uptick in your reach and garnermore leads to your website.
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