Content optimization

How you use your keywords in your content matters, but the old way of targeting keywords doesn't work anymore. Here's our entire process for how to use a keyword in your content that actually ranks.

Content pruning involves addressing content that is not longer benefitting your site-content that is outdated, irrelevant, or poor quality. Content pruning is vital to maintaining the health of your website; ‍not only will it keep your site more organized, it will improve SEO as well. Read on to learn how you can start pruning content on your site.

A topic cluster consists of one pillar page that is focused on a certain topic, and it is supplemented by other pages along the same subject lines that link back to the pillar page, and to each other. Read on to learn how topic clusters can improve your site’s SEO, and how you can start fitting topic clusters into your own content strategy. 

Learn about what search engines look for in web content, and how you can optimize the content you're creating to start ranking higher on Google and other search engines. 

So what is keyword cannibalization? And how does it hurt your ability to rank for target keywords? We answer these questions and more in our deep dive into keyword cannibalization and how you can avoid it.

How much does keyword density really matter in SEO? Learn more about keyword density, why it matters, and whether you can optimize for it.

Headings are a fantastic way to add structure to your content and tell Google what it is about. Learn more about how to use headings in your content and why they matter for SEO.

What is keyword stuffing? Learn more about keyword stuffing, why Google hates it, and what you should be doing instead.

How long should a blog post be for SEO? We explore the topic in depth to show you how to find the optimal length for your blog posts to improve your chances at ranking.

Title tags are one of the most influential on page ranking factors, learn more about title tags, why they matter for SEO, and how to optimize your page titles.

Website optimization is a critical part of SEO, though it can be intimidating. Check out our complete guide to auditing and optimizing your website so you can improve your rank.