Beginner's SEO

What are the habits of effective SEOs? We break down our top SEO habits to turn you into an SEO pro, and the bad SEO habits to avoid.

An SEO audit is an assessment of how your website is performing in search engine results. This guide will teach you the ins and the outs of conducting one, step by step. 

Learn about what search engines look for in web content, and how you can optimize the content you're creating to start ranking higher on Google and other search engines. 

Domain authority is overrated. Not only does Google ignore it, but at best it's just an estimate based on a fraction of Google's computing power. Here are the metrics we focus on with our customers instead.

From technical SEO to the SEO tools you absolutely must be using, we break down our must-haves in our complete SEO checklist. SEO is much more than a to-do list, but following these best practices gives you a masssive head start over your competitors.

Customer reviews help your website in numerous ways, including your site's SEO. It's important to know where you should be getting reviews, and how can you start getting more reviews from your customers today. 

SEO is a powerful way to grow your business, but in the wrong hands it can be a powerful tool used to hurt a competing website. Learn more about negative SEO, the different types of negative SEO attacks, and how to prevent/remediate them.

The 7 deadly SEO sins I see SMBs and startups commit. Half truths and poor advice lead to these common SEO mistakes you may be making. Learn what they are, and how to fix them to improve your rank.

Setting goals for your website's SEO strategy is a critical part of the SEO process that often gets overlooked. Learn what SMART SEO goals are and how to define them for your business in this post. 

Think of Penguin as the web spam update. Put simply, Penguin is a program that targets the bad and rewards the good. Penguin aims to filter out sites with links spam and/or manipulative link building practices.

SEO is a zero sum game, so understanding your competition at a deeper level is critical for your success. Instead of being threatened by competition, leverage your competitors’ websites to shorten your learning curve and build a better strategy to oust them. 

Strategy is not complex, but it is hard. All you need is the right framework. Here is the framework for building an effective SEO strategy that we've used for our clients and teach in our coaching programs.

Everything you need to know about Google's September 2013 algorithm update, called Google Hummingbird. Learn about how this created a better experience for users, and how it affected the SEO space.

Today, we’ll be going through how Google works and how the search engine became so successful. You will learn how the algorithm works, and how Google picks its search results and then decides which pages come first. This information will make you better equipped to start forming your website’s SEO strategy.

What is thin content? Thin content is content that offers no value to its readers. Google looks very unfavorably on thin content, and having too much can earn you a penalty. Learn more about how to avoid thin content here.