Why Your Website is Not Ranking Well

Tyler Scionti

  | Published on  

September 29, 2023

If you’ve been checking your Google Analytics, and you’ve noticed that your web traffic isn’t climbing as fast as it once was you are not alone. With so much competition on the web, getting traffic isn’t easy. There are a ton of factors that contribute to web traffic and tackling them can be overwhelming. Your website may have issues in itself that are preventing you from getting traffic, but it’s also possible to have a solid website that goes unseen. Having a well-made website is only the beginning to improving your page rank. Here are some tips to keep in mind when setting up your content strategy to ensure your website ranks higher in search engines.

Create content consistently and regularly

If you add new content to your site on a regular basis, your customers will get new information every time they visit your site. This strategy will help them think you are up-to-date. This will help to make their interest in your site and also attract new customers to it as well. Updating your content on a regular basis will keep your site fresh and current. Creating new content regularly has many benefits: driving traffic to your website, increasing social media engagement, increasing shares, increasing return visitors, improving your website’s search engine optimization and overall giving off a good first impression to your consumers.

Create useful content

Never underestimate the power of a well-prepared content. Well-written and presented content can endear customers to your brand. There are many ways to produce content. It’s important to create content that is interactive and grabs the attention of your clients. If your content is brief, uninformative, or poorly written, your site won’t rank well and won’t attract customers.

 “Pogo-sticking” refers to the act of clicking on the search results page and results repeatedly. Google and other search engines take this into account while ranking content. Google wants to show only the best results, so if your content is unsatisfactory to visitors, you won’t be able to rank as high. To avoid unsatisfactory visitors it is essential to produce compelling content.

Craft a strong user experience

The reason Google cares about pogo-sticking is because they have a strong focus on user experience. While useful information from trustworthy sources is the backbone of a strong ranking, they also care about UEX elements such as load times and design elements. It is essential to improve your page's speed and add interactive elements to your page to engage readers, encourage them to stick around and become returning visitors.

Don't forget the importance of keywords

SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant, organic search traffic. You need to optimize your page with key terms and variants that relate to whatever products you sell or services you offer. This will increase you page rank and in turn, get you more visitors.


When you sit down to write an article, remember to keep these tips in mind. Your website will rank higher if you take these tips and implement them into your writing.

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