How often should my business blog?

Starting a blog for your business is an excellent first step in content marketing. Blogging is one of the best ways to build your brand and drive traffic to your website - when done consistently.

Plenty of folks dip their toes into the world of blogging, get excited, and then go months between posts or worse, never write another post. Then down the line they'll wonder 'why blogging never worked for them' and figure it's not for their business. Blogging may suit some industries better than others, but if you're not consistent with your blog then you won't see results.

The top news sites/blogs publish posts throughout the day, sometimes at a rate of once per minute. How can you compete with that? The short answer - you can't.

The key then is quality and consistency. There are sites that blog once a week and see immense success, so whether you blog daily, weekly, or monthly you need to ensure you are writing at a frequency that allows you to maintain a high level of quality, and add value to your site visitors.

So, how often should I blog?

Think of your blog as a chart of diminishing returns. As you increase your post frequency invariably quality will drop, or your content will become repetitive. Ideally then you want to blog as frequently as you can while maintaining

  • Quality
  • Creativity
  • Attracting the right audience

If you are reaching a point where you cannot meet those requirements, maybe you are posting too frequently. If you have a bit more left in the tank so to speak, then by all means write more - just make sure it is a frequency that you can handle week in and week out.

You should test it out though. Run an experiment for a month or two at different posting frequencies and analyze your site traffic.

Where Centori comes in

With Centori Starter we make it simple to find content to blog about, and with our Tasks feature you can save an article returned from a new search to repurpose for your own website.

Set a due-date and assign to one of your teammembers and you are well on your way towards mapping out a months worth, or a quarter's worth, of blog content for your website. Once a task is created the assignee is notified with an email to alert them as well, so you can manage your team with ease.

Then hop over to the Tasks page to view them laid out in our content calendar to ensure everything is spaced out correctly:

Managing your website is hard enough, let's make it simple with Centori. Blogging doesn't have to be intimidating for your business, it just requires a bit of consistency - so start saving articles from the newsfeed and create tasks today to set your own custom blogging schedule.

Don't have an account? You can create one for free clicking below. Tasks are available in an upgraded Starter plan, though you can sign up for free and kick off a 90-day free trial to give it a test run for yourself:

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