10 Best Keyword Rank Tracking Tools

Rank tracking is a key piece of knowing whether SEO is working for your website or not.

So which rank-tracking tools will you use?

Should you go with premium tools or free methods?

As a marketer, you need to know what keywords are performing the best so you can appropriately optimize your website, but with a never-ending sea of software platforms, it can be hard to find an affordable and equally capable rank tracker.

So let’s make things simple and dive into what you need to know about keyword rank tracking software and which one will work best for you. 

What is Rank Tracking?

Rank tracking is an important part of SEO as it helps you identify what keywords are performing best on SERP (search engine result pages). 

You can track your rank for individual keywords, groups of keywords, or your entire website as a whole. Through each of these lenses you'll get an understanding of how your SEO strategy is performing and how highly your site ranks.

Rank tracking gives you a peek into how you’re performing against competitors which could help you unlock more strategies to bring your SEO to the next level.

Should You Pay For a Rank-Tracking Tool?

When choosing a CRM or email marketing platform, you want to go with the best that your budget allows.

Is rank-tracking software the same?

At Centori, we always say that "your rank is your rank." Your rank on Google will not change from one tool to another, all that matters is which tool is more reliable and which is easiest to use and gives you the flexibility you need to understand how your SEO strategy is performing. Most SEO tools will approximate your rank based on what their crawlers find on the web. With the more expensive tools, that's what you're really paying for: their crawlers checking Google search results to report back on who ranks where.

Centori, on the other hand, doesn't try to approximate your rank: we get it straight from the source by integrating with Google Search Console! This gives us the ability to pull reliable results for your website without the overhead of crawling the web to give you the best estimate we could provide.

While paying for an expensive CRM may give you a more powerful toolset or better data, paying more for a rank tracking tool won't necessarily give you better data or a better experience.

What to Look For in a Keyword Rank-Tracker

Okay, now let’s figure out what you should be looking for while looking for rank-tracking software. We’d recommend you prioritize:

• Flexibility: There’s nothing worse than an inflexible tool that makes it difficult to understand your website’s data. Make sure you choose a tool that gives you the flexibility to track rank across all of your keywords, for individual keywords, and compare your rank between different periods.
• Cost: This is a given for any software you choose. Make sure that the tool you choose fits in with your budget, and bear in mind that SEO is just one piece of your marketing toolset which may need room for an email marketing platform and CRM.
• Ease of use: Another given, the last thing you need is a tool with a thick owner’s manual just to get started and understand it. Make sure you select a rank-tracker that is quick to set up and easy to use so you can hit the ground running.

10 Best Keyword Rank-Tracking Tools

So what are the best rank-tracking tools on the market? We compiled a list of the 10 best ones we've found.

Centori

Centori is a software and coaching company that offers clients unparalleled SEO advice and support along with an easy-to-use SEO software platform. Centori caters to your business and incorporates SEO tools like Google Search Console to upgrade your rank-tracking. Incorporating Google Search Console into your SEO toolkit means being able to get accurate and updated reports on what keywords are performing best. 

Price: $39/month

With Centori you get:

• The ability to track your rank for unlimited keywords
• Integrates with Google Search Console to back up your historical rank and performance
• Track your rank for individual keywords and groups of keywords
• See the keywords any page on your website ranks for and save to your account
• Supportive SEO Slack community to get help as you build your SEO strategy
• Monthly group coaching calls with live instruction from SEO experts

With Centori, you get more than access to an affordable and easy-to-use rank-tracking tool. You get access to SEO experts and live help whenever you need it to guide you and your team as you build your SEO strategy.

Sign up for Centori and join our community today.

SEMRush

SEMRush was founded in 2008 by a small group of SEO and IT specialists and evolved into a software platform for marketers globally. SEMRush offers a wide range of SEO tools that include a position ranking tool that tracks daily rank changes. Semrush also offers integration with Google Search Console into its software platform. 

Price: $129.99/month

Features:

• User-friendly dashboard
• Offers 5 competitor analysis tools
• Keyword cannibalization issues
• Generative AI capabilities
• A wide array of SEO tools

Cons:

• A bit more complex and better suited to SEO professionals
• More expensive
• Limited functionality for the lowest tier

Ahrefs

Ahrefs is a SaaS company headquartered in Singapore that provides marketers with an all-in-one SEO toolset. Ahrefs rank-tracking software provides a wide array of features to help marketers with their keyword performance and rank tracking. 

Price: $99/month

Features:

• Weekly ranking updates
• 750 Keywords for Lite plan ($99/month) 
• SERP features
• Ability to compare up to 10 competitors

Cons:

• Like SEMRush, more expensive
• More complex and better suited for agencies and SEO professionals
• Switched their billing to a new (and unpopular) credit system

Mangools

Mangools was started by a group of online enthusiasts in Slovakia dedicated to finding marketing solutions and customer support. Mangools rank-tracking software is primarily for users with low-volume tracking needs with 25 keyword lookups daily for its Entry member tier. 

Price: $29/month

Features:

• Daily ranking updates
• SERP competitor analysis
• 25 keyword lookups daily

Cons:

• Limited features
• Limited daily keyword lookups

Nightwatch

Nightwatch is an SEO tool that offers a wide range of rank-tracking features to empower clients. Nightwatch is primarily geared towards enterprise companies looking for SEO solutions.  

 Price: $39/month

Features:

• Limited keyword tracking at 250 keywords
• Integration with Google Analytics and Google Search Console
• API Access
• Keyword cannibalization issues
• SERP feature ranking

Cons:

• No free version
• Limited competitor analysis

Nozzle

Nozzle was founded in 2014 with the aim of being one of the best rank-tracking software in the world. Nozzle’s software platform is geared toward experienced marketers who are looking for a data-rich software solution.  

 Price: $59/month

Features:

• On-demand ranking updates
• Detailed reporting widgets

Cons:

• Confusing pricing model
• No white-label reporting

Accuranker

Accuranker was founded in 2013 in Denmark by two college students, Henrik and Christian. Accuranker has been focused on delivering simplicity, high performance, and competitive pricing. Accuranker is best for SEO agencies and enterprises.

 Price: $129/month

Features:

• Automated keyword tagging
• On-demand updates
• Supports multiple search engines

Cons:

• Expensive
• Limited keywords for tracking

Advanced Web Tracking

Advanced Web Ranking was founded in 2002 in an effort to create a rank tracking solution for Mac OS. Advanced Web Tracking is mainly meant for agencies with a lot of experience looking for a rank tracker tool. 

 Price: $99/month

Features:

• Easy to use UI
• Detailed forecasting
• SERP feature changes
• Compare performance against up to 50 competitors

Cons:

• Expensive
• Keyword tools aren’t robust

Wincher

Wincher was founded in 2013 in Sweden by a group of Scandinavians who were devoted to making a simple SEO tool. Wincher’s SEO software platform is primarily geared towards small businesses and individuals. 

 Price: $39/month

Features:

• Track up to 500 keywords
• Integration with Google Search Console 
• API Access
• Automated alerts for rank changes

Cons:

• Poor interface
• Difficult navigation

Moz Pro

Moz Pro started out as a blog named SEOmo by Rand Fishkin and Gillian Muessig in 2004. Moz Pro is more geared towards marketers looking for a rank tracker with a lot of software integrations. 

 Price: $99/month 

Features:

• 300 keyword lookups
• Unlimited on-demand reports
• Large integration gallery

Cons:

• Lo-fi interface
• Limited tracked keywords

Sign Up For The Best Rank Tracking Tool Today

So which will you choose?

For marketers and founders looking for an easy-to-use rank-tracking tool with reliable data (and a supportive community of marketers and SEO experts waiting to help you), we'd recommend Centori.

Centori’s software platform has seamless integration with Google Search Console, which allows you to have the most accurate data. Centori also provides additional features for a fraction of the cost of the competition. Centori’s software platform allows you to take your rank tracking and SEO to the next level. 

Take your SEO game to new heights with Google Search Console as the ultimate rank-tracking sidekick!

Sign up today!