Build a winning SEO strategy in 4 weeks

Learn the secrets to building a highly effective SEO strategy. Group coaching and tools to get in front of your customers and outsmart your competition.


Build a strategy designed for explosive growth

"Centori's approach to SEO is comprehensive, accessible, and personalized. The classes are thoughtfully executed and contain plenty of actionable advice and opportunities for collaborative assessment. I would recommend this program to anyone looking to deepen their understanding of SEO or improve an existing SEO strategy."

— Rebecca Castellani Partner, Quiet Corner Comms

"With weekly calls, access to Tyler in Slack, and a robust software program, we left the program with a market-ready SEO strategy. I really enjoyed collaborating with the other participants to learn from their experiences as entrepreneurs. If you're planning an SEO strategy to grow your business, I highly recommend this program!"

— Maureen Farmer, CEO Westgate Career Coaching

Claim your spot

Reserve your spot today and take a giant leap ahead of your competition in search.


So, what's our secret? We play to win.

SEO is a zero sum game. 

If you want to get to page one on Google, someone needs to be bumped down to page two.

Getting there requires more than just blogging and praying. It requires strategy.

Strategy is not complex, but it does demand creative thinking. Strategy is more than just building a list of keywords, it's about making intentional decisions in order to win.

We've built a proven system designed for explosive organic growth, and we've broken it down into 4 key principles:

  1. Define what winning means for your business.
  2. Identify the opportunities to win.
  3. Determine how you will win.
  4. Measure what matters to make sure you've won.

4 principles to building a highly effective SEO strategy that will transform your business, outrank your competition, and reach your best customers.

The Internet is full of outdated SEO advice

“You need to publish a new blog post every week”

Blogging is a great SEO tactic, but it is not the only tactic and may not even be the right one for you. Everyone is being told to blog — that's a great way to create a lot of generic content that does nothing for your business.

We'll show you how to identify real content opportunities that propel your business forward.

"Start by building a list of keywords and write a blog post for each one"

Traditional SEO advice says to build a list of 1000 keywords and remove the ones that do not have high enough search volumes. That is an excellent way to pull the exact same keywords your competitors are using and race to the bottom of Google search results.

We'll show you how to identify unique opportunities where you can stand out from your competition and get in front of your best customers.

"Asking for backlinks is the only way you can rank"

Links are important, but the common method of creating content and begging for links does not work — and it's a real pain.

We'll show you how to create unique and highly valuable content to become a link magnet that will help you surge to the top of search results.

Meet your instructor

Tyler Scionti is the founder of Centori and has 3+ years of hands-on SEO experience managing SEO campaigns for e-commerce shops, affiliate websites, consulting firms, and more.

Tyler is a Massachusetts native and an alumnus of the College of the Holy Cross in Worcester.

He's passionate about SEO, helping small businesses and startups win, and the hit movie Jurassic Park.

WEEK 1 - February 4, 11am-12pm EST

What does it mean for you to win?

An effective SEO strategy starts with a winning aspiration.

If you aren't playing to win, then you're playing to participate. SEO is a zero sum game: for you to win, someone else needs to lose. We'll show you how winning aspirations are made and guide you to form one for your business that sets you up for success.

By the end of this session, you will:

  • Know what it means for you to win
  • Identify a winning aspiration for your business
  • Understand the metrics that SEO can move for your business
  • Define clear buyer personas
  • Set SMART goals for your business

WEEK 2 - February 11, 11am-12pm EST

How to identify the keywords that help you win

The keywords you target can either set you up for success or doom you to failure.

If you are targeting keywords that don't help advance your business goals, or you have no chance of ranking for, then SEO will be a long, uphill battle.

Choosing your keywords wisely, on the other hand, can set you up for success and transform your business. We'll show you how to effectively brainstorm a keyword strategy and choose keywords that help you win.

By the end of this session, you will have:

  • Clear topics to build your content strategy
  • A proven framework for finding valuable keywords that help you win
  • Targeted keyword lists suited for your personas and goals

WEEK 3- February 18, 11am-12pm EST

How to create content that wins in search results

Blogging is not a strategy, and it won't always work for your business.


We love blogging, but blogging alone is not always the answer.

The answer is a unique approach to content - whatever form that may be - to provide an asset that serves your ideal customers and sets you apart from your competitors. The answer is a blue ocean content strategy where you can stand out from your competition and beat them in search results.

By the end of this session, you will have:

  • A blueprint for creating successful content that ranks out of the gate
  • A foundation for building a blue ocean content strategy that helps you win
  • Examples of successful blue ocean content strategies designed to win

WEEK 4- February 25, 11am-12pm EST

How to effectively measure growth

If you aren't measuring your progress, then all your hard work is for naught. Learn the tools of the trade to measure your progress and spot your biggest opportunities for growth.

We'll walk you through the essential analytics tools every SEO needs and how to translate your metrics into ROI.

By the end of this session, you will have:

  • An overview of Google Analytics, Google Tag Manager, and how to track your success and the ROI for your SEO strategy
  • The core SEO metrics you need to be tracking in order to prove the worth of your efforts
  • A clear understanding of how to leverage Google Search Console to improve your search performance

Simple, step-by-step guidance

Every week during the program, you will receive assignments to guide you in building your strategy, along with helpful worksheets.

Collaborate in our private Slack group with the other participants and grow together!

Access to our proprietary software that makes SEO simple

We built our dream SEO tool to make SEO simple, and you'll get lifetime access by completing the program.

Audit your website for SEO errors and identify keyword opportunities. Integrate with Google Analytics and Google Search Console to bring all your data into one place in our simple, elegant dashboard reports.

Don't just take our word for it —
Hear what others are saying about our program

"This course really helped me get a good grasp of how to approach SEO as a small business owner. It's a great primer on how to effectively harness search engine optimization to reach potential customers and provide them with the content they are looking for (with the terms they would use to do so!).

Tyler was great at explaining concepts and the resources provided helped me feel confident with my SEO knowledge moving forward — I would definitely recommend it!"

— Jessica Morrison Founder, Seaside Digital Design

"Tyler was amazing to work with and opened my eyes to new ways to approach keyword research and SEO.

I'm doing all sorts of thinking now on SEO that I never considered before when I all I focused on was the tactics. I'm finally getting excited about SEO again!"

— Anita Toth, Founder Anita Toth

Fill out the form to the right to reserve your spot.

The price of the program is $349 per team. You can invite up to 1 guest for no extra charge.

We'll walk you through our 4 principles to building an effective SEO strategy so that you can leave with a plan to outsmart your competitors and get in front of your best customers.

You will get:

  • 4 live, hour-long group sessions
  • A private Slack group
  • Lifetime access to our all-in-one SEO software
  • Weekly assignments
  • eBooks, worksheets, and more
Thank you! Check your inbox for more information on how to complete your registration.
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