Strategy is nothing more than a coordinated set of decisions designed to win. That’s how I defined it when building product strategies for HubSpot, and how I define it for every client.
A strategy isn't a content calendar or a keyword list. Strategy is identifying where you want your business to go, and using content as the building blocks that will get you there.
Our first step is to understand what *really* separates you from the competition.
Strategy starts with defining a game you can win rather than playing by the competition's rules.
Marketing to everyone is marketing to no one.
We'll go beyond basic buyer personas to build a foundation for your strategy on a rock-solid understanding of your ICPs, including their goals, pain points, and buying triggers.
This is more than simple keyword research.
I'll listen to call recordings, run surveys, read competitor reviews, and scrape forums for a complete picture of your target customer.
With a map in hand, I'll turn that into a robust content strategy across the entire funnel. The end result is a site architecture optimized to sell, and content pieces in place designed to capture your customers and convert them.
Marketing is a hard science, not a black box. We'll pick the metrics that matter to your business and help you attribute each component of your strategy to them.
A 2-person B2B video software company that outsmarted fierce VC-backed competitors.
Read case studyA Customer Success Platform that we helped turn its traffic into steady, qualified pipeline.
Read case studyAn employee engagement suite for Slack was burned by bad SEO before turned things around.
I’m a Boston-based writer, entrepreneur, and storyteller.
In college, I built a sports website that employed writers from Concord to Kyoto. I spent 8 years at HubSpot and two other Boston-based startups. And I’ve spent 10 years writing content for disruptors like you to stand out and punch above their weight.
I’ve written about Customer Success software, lab data management software, and almost everything in-between. I’ve helped a real estate syndication raise $1,000,000, an e-commerce insole store outrank Amazon.
In short, I’ve written content that drives growth and generates results for my clients.Tired of content that just sits there? Emails that go unread? Let’s chat.
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