"All the Content
That's Fit to Publish"
"All the Content
That's Fit to Publish"
The dream often touted in Silicon Valley is to build a startup in your garage, raise millions in VC funding, and exit with a big check after building a unicorn.
The reality is that the above scenario is more a work of fiction than reality.
Fabien and J.Y are two entrepreneurs from France who went the VC route before, and quickly realized that bootstrapping a business would give them more control, financial freedom, and satisfaction than raising a big round and exiting.
Bootstrapping Buddies HR, a suite of Slack apps to foster employee engagement, would take scalable channels like SEO, which is what brought us together.
They chose SEO as a channel early on, and the latest advice from the gurus online was to scale fast with programmatic SEO. The trouble is, Google has been wise to this tactic for the past few years, and though they brought in traffic quickly, it was quickly lost when Google deprioritized the pages.
With a dream of a sustainable and profitable business, Fabien and J.Y. needed answers fast. Fortunately, that’s when they found Centori.
We took the same strategic approach we’ve used with over 100 companies, which can be broken down into the following steps:
SEO is a zero-sum game. If you want to get to page one or be cited by an LLM, someone needs to be bumped down to make room for you.
We built a customer-centric strategy that took the following approach:
And the results were beyond what we could have expected at the outset. Despite operating as a two-person team in a crowded space with large VC-backed competitors and amid a traffic apocalypse that plagued sites worldwide, the BuddiesHR team managed to scale throughout 2025.
Traffic grew month over month, as did signups, simply because they were relentlessly focused on their customers and what worked best for their website, while ignoring the rest.
We strongly recommended Tyler to our network because we know his knowledge and pragmatic method suit many B2B SaaS companies looking for clarity on their SEO strategy.
Tyler helped us see which efforts actually moved the needle and gave us the confidence to double down on what worked and let go of what didn't. His audit and prioritization gave us confidence in the SEO efforts we made. Knowing we are moving in the right direction is comforting and makes our content investment much more profitable.
Tyler's approach to SEO is grounded, pragmatic and big-picture at the same time. He'd zoom in to fix what was dragging our performance down (consolidating articles, cutting underperforming pages) but he also knew when a tough month was just the market, not us. That context made all the difference.
Fabien | CEO Buddies HR
Does your idea of an SEO strategy look like firing up Ahrefs and sorting by search volume for blog topics?
Are you finding that your content that used to be successful stopped ranking months ago, and traffic refuses to go anywhere but down?
SEO can work for your business, but you need to think outside the box. You don’t need wizardry or luck to get results from SEO, with a firm understanding of your customer and a strategic approach, you can outsmart your fiercest competitors to earn organic traffic and AI citations for qualified leads.
Interested in seeing if this approach can work for you? Click the button below to schedule a call.
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