Better rankings begin here

Think of Penguin as the web spam update. Put simply, Penguin is a program that targets the bad and rewards the good. Penguin aims to filter out sites with links spam and/or manipulative link building practices.

SEO is a zero sum game, so understanding your competition at a deeper level is critical for your success. Instead of being threatened by competition, leverage your competitors’ websites to shorten your learning curve and build a better strategy to oust them. 

Strategy is not complex, but it is hard. All you need is the right framework. Here is the framework for building an effective SEO strategy that we've used for our clients and teach in our coaching programs.

Everything you need to know about Google's September 2013 algorithm update, called Google Hummingbird. Learn about how this created a better experience for users, and how it affected the SEO space.

Do meta keywords still matter for SEO? Here's the short answer: no, but it depends. Learn more about meta keywords, their history, and whether you should optimize for them.

Today, we’ll be going through how Google works and how the search engine became so successful. You will learn how the algorithm works, and how Google picks its search results and then decides which pages come first. This information will make you better equipped to start forming your website’s SEO strategy.

In 2011, Google Panda was launched. As an update to the search engine's algorithm, thin content and spammy backlinks no longer helped sites rank in search results. Click here to read on about how Google Panda and Penguin affected SEO, and why they're so important. 

What is thin content? Thin content is content that offers no value to its readers. Google looks very unfavorably on thin content, and having too much can earn you a penalty. Learn more about how to avoid thin content here.

Once you finish keyword research, there's a process marketers go through in order to turn long keywords lists into valuable content that ranks. Read this guide to learn all about that process.

Google's Disavow Links tool allows you to determine which backlinks you want search crawlers to ignore when crawling your site. This can be useful when thinking about optimizing your site for ranking purposes. The process of actually disavowing links is quite simple: just submit a text file in Google Search Console that contains the pages that you want to disavow.

So what is keyword cannibalization? And how does it hurt your ability to rank for target keywords? We answer these questions and more in our deep dive into keyword cannibalization and how you can avoid it.

Core Web Vitals are a set of factors that Google uses to help determine a webpage's total user experience. Core Web Vitals consist of three different user-interaction measurements and page speeds, which are: cumulative layout shift, largest contentful paint, and first input delay.To put it in simpler terms, Core Web Vitals are a group of factors that make up part of Google's "page experience" score.

Can you do SEO for one hour per week and still see results? Yes! In this post I break down the different tactics and approaches to SEO to show you how to prioritize your strategy and rank with as little as one hour per week on SEO.

Do domain names actually matter for SEO? Should you use a keyword in your domain name? We answer these questions and tackle some SEO myths in this deep dive on domain names and SEO.

Your Money or Your Life (YMYL) pages are a special kind of page that Google seems to hold to a higher standard than other web pages because of their specific function. Whether it be financial stability or physical security, YMYL pages can affect people's future well-being by answering questions about “your money or your life.”