Better rankings begin here

Today, we’ll be going through how Google works and how the search engine became so successful. You will learn how the algorithm works, and how Google picks its search results and then decides which pages come first. This information will make you better equipped to start forming your website’s SEO strategy.

In 2011, Google Panda was launched. As an update to the search engine's algorithm, thin content and spammy backlinks no longer helped sites rank in search results. Click here to read on about how Google Panda and Penguin affected SEO, and why they're so important. 

What is thin content? Thin content is content that offers no value to its readers. Google looks very unfavorably on thin content, and having too much can earn you a penalty. Learn more about how to avoid thin content here.

Once you finish keyword research, there's a process marketers go through in order to turn long keywords lists into valuable content that ranks. Read this guide to learn all about that process.

Google's Disavow Links tool allows you to determine which backlinks you want search crawlers to ignore when crawling your site. This can be useful when thinking about optimizing your site for ranking purposes. The process of actually disavowing links is quite simple: just submit a text file in Google Search Console that contains the pages that you want to disavow.

So what is keyword cannibalization? And how does it hurt your ability to rank for target keywords? We answer these questions and more in our deep dive into keyword cannibalization and how you can avoid it.

Core Web Vitals are a set of factors that Google uses to help determine a webpage's total user experience. Core Web Vitals consist of three different user-interaction measurements and page speeds, which are: cumulative layout shift, largest contentful paint, and first input delay.To put it in simpler terms, Core Web Vitals are a group of factors that make up part of Google's "page experience" score.

Can you do SEO for one hour per week and still see results? Yes! In this post I break down the different tactics and approaches to SEO to show you how to prioritize your strategy and rank with as little as one hour per week on SEO.

Do domain names actually matter for SEO? Should you use a keyword in your domain name? We answer these questions and tackle some SEO myths in this deep dive on domain names and SEO.

Your Money or Your Life (YMYL) pages are a special kind of page that Google seems to hold to a higher standard than other web pages because of their specific function. Whether it be financial stability or physical security, YMYL pages can affect people's future well-being by answering questions about “your money or your life.”

An XML sitemap is a list of URLs that act as a blueprint to help search engines index your website. There are many ways that you can go about finding your website's sitemap, or creating one if need be. 

What is structured data? We dive deep into structured data, how you can use it on your site, and how it helps you stand out in search results and increase organic traffic.

Alt text is critical for improving the accessibility of your website and helping Google understand your content better. Learn more about the importance of alt text for SEO and how you can optimize the images on your website.

What is technical SEO? we dive deep into technical SEO, what it covers, and how often you should be optimizing your website.

Link building is the practice of building backlinks to your website. Backlinks are one of the most influential ranking factors and the quickest way to improve your site's rank. Learn more about how to get more backlinks.