Want to know what the worst way to build a content strategy is?
To ignore your customers and let a tool do all the thinking for you.
That's what mediocre marketers do because anyone with an internet connection, credit card, and a pulse can do it.
Expert marketers dig further to find the golden nuggets they can use to power their marketing strategy.
Fill out the form to the right to get the tools I use to find my golden nuggets.