93% of online experiences start with a search engine. Needless to say, search engine optimization continues to have a major impact on the popularity and overall success of your business.
Without good SEO on your website, people won’t be able to find your site in search. Well-optimized websites get more traffic, which generates more leads and boosts traffic to your website. Like foot traffic in a store, the more folks stopping by your website, the more customers you will get.
Ranking on Google and getting more traffic to your website is easier said than done though.
The biggest concern is Google and its constant algorithm change and keeping up with SEO requirements. If you are looking for top positions it’s a must to follow the latest developments and implement them on time. There is no specific marketing strategy or habit that can ensure constant results. Instead, it’s a combination of things that help to improve your website’s search rankings.
There are three good habits to focus on when trying to work on your website’s SEO: create content consistently, maintain your content quality, and establish backlinks.
If you add new content to your site on a regular basis, then your customers get new information every time they visit your site, and think you are up-to-date.
This will help to make their interest in your site and also attract new customers to it as well. Updating your content on a regular basis will keep your site fresh and current. Both of these things matter when it comes down to Google deciding where to rank a page.
When you’re starting your website, posting at least once a week is a good start. Creating new content regularly has many benefits; driving traffic to your website, increasing social media engagement, increasing shares, increasing return visitors, improving your website’s search engine optimization, and overall giving off a good first impression to your consumers.
Never underestimate the power of a well-prepared content.
Well-written and presented content can endear customers to your brand. There are many ways to produce content. It’s important to create content that is interactive and grabs the attention of your clients. If your content is brief, uninformative, or poorly written, your site won’t rank well and won’t attract customers.
Writing assistant tools such as Hemingway and Grammarly can help to ensure that you are posting quality, mistake-free content for your website. It is essential to ensure that your website doesn’t have any spelling or grammar mistakes that could take away from the professionalism of your content. Customers trust websites that have well-written content because it always them to trust the information you are putting out there.
Backlinks or Inbound Links (IBL’s) are links that are directed towards your website and are the building blocks to improving your Search Engine Optimization.
The number of backlinks a website has is in a strong indicator of its popularity or importance with search engines. Search engines, such as Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.
Although, it is not always about quantity when it comes to backlinks. The backlinks you include should be quality links that relate to the content on your site. You should add links pointing to your website to social media posts such as Facebook, Instagram, Twitter, etc… For search engines to determine the quality of inbound links the content of the website is critiqued. The content of the websites you have inbound links with needs to be relevant to the content on your site.
The more relevant the inbound links are to your site helps determine the quality of the links. By having quality backlinks you are driving more traffic to your website.
These three habits will go a long way to get you from point A to B, but you've got to put them to practice.
Start planning out a blog strategy and commit to writing once a week, and share your site across your social channels to start generating buzz and traffic. In time you'll start to see folks visiting your website more often, and if you're including quality CTAs on your posts they'll be converting into leads.