April 8, 2019
Are you struggling to become recognized in Google's vast ocean of websites and information?
No need to worry, there are proven strategies that will enhance your appeal to audiences and help navigate you through the formidable waters. The two key ingredients to win Google's heart are to create meaningful content and value. In this blogpost, we are going to share tips on creating content that Google will love.
91% of marketers say that content creation is either "very effective" or "somewhat effective" for SEO. In order to remain competitive on search engines, it is going to be crucial to develop meaningful content that provides value for the customer.
The core purpose of investing into your content strategy is that it will give the customer a meaningful and valuable experience. Ask yourself: what will the consumer gain by clicking on my website?
After understanding how you will provide value for the customer and examining what your target market is searching for, you will be able to capitalize on their needs.
The most important step is going to be to copy down an array of popular search terms and target keywords that your market is searching for.
The main purpose of this list is to relate your business offering and website to the interests and needs of your target market. These key words will be embedded in your company's website to gain the attention of your audience.
Keyword Tool provides data regarding the volume of searches for specific keywords.
What is a content hub/pillar page you ask?
According to blue media, "Content Hubs are a way of organizing the work you publish, whether it’s rich media, video or the written word, that tells Google’s search engine (and your audience) which pieces of content are the most important on your site."
This strategy directly connects users with your website most useful information, thus immediately displaying the value you provide for customers. For more information regarding the process of developing a content hub, please check out malleblue.
We've written on the subject of developing content hub/pillar page as well while including an example of our own. It's one of those simple practices that can register an immediate benefit to your website and start driving traffic to your site.
Marketers understand that titles and visuals are effective in conveying purpose and knowledge of a brand/website to customers. Therefore, it is going to be important to craft an enticing and relevant title for your website.
The headline is going to be your first interaction with the customer. Gain their attention with a relavent and effective title. The title should incorporate the overall purpose of your website or blog. For example, if you are writing a blog sharing effective tips in SEO and content creation, an effective title would be: How to create content that Google will love.
The ability to link your websites together is an effective tool in creating a catalog of information that users can easily access. Not only does it provide easy access, it creates a network of content your company provides thus helping with branding.
For example, if I own a blogging company that specializes in fine-dining and posts weekly blogs on the finest dishes in America, linking the latest blog with relevant information such as recipes and ingredients will be effective in directing users to more of my content.
A meta description is a synopsis on the purpose of your website and what users will find by clicking your link. These descriptions should be accurate to the information you are providing. How are you going to build trust with a client if your product description is incongruent with the actual product?
Meta descriptions can hold keywords that are relevant to your target audience. For example, if I am operating a website providing information regarding fishing using terms such as fishing, hooks and rods will be effective in gaining the attention of my target audience. Utilize key words that your target audience are searching for and maintain consistency with the description and content.
Winning Google's heart can be simple as long as you follow the advice in this blogpost and look at your website through the perspective of a consumer. While searching through your website, ask yourself what would my target audience be looking for? How can I optimize my current website to their appeal and needs? What kind of content are they searching for? After you have created a clear criteria for what your users are searching for, cater to their needs through content optimization.